Serious bloggers and content marketers are always on the lookout for new ideas and ways to succeed online. In all likelihood after months or even years of writing blog posts, you probably have a huge inventory of material you’ve written on a variety of subjects. Most of us soon develop favorite topics or niches that we excel at and enjoy writing about. Now may be the ideal time to re-purpose your blogs into an eBook to get new readers, and create a great call-to-action reward to supplement your inbound marketing strategy. These tips will get your creativity flowing and guide you through the basics of writing an eBook – with existing content.
Choosing Topics and Blogs
Before you begin looking for topics and blogs, keep in mind that at a minimum you would probably only need about 12-15 blogs to create a nice sized eBook. To choose the best topic for your eBook, you should focus on subjects that have received the most attention and page views from readers.
To find a good topic, visit your WordPress dashboard. Use the filter feature to filter your blogs by categories, or you can search on keywords. This will give you an idea of which categories have the most blog posts.
Bonus TIP: Some people also invite other authors and guest bloggers to get more quality content. This can add credibility to your book and your co-authors will be motivated to help you promote and distribute your eBook.
Next, you should sort the blogs by comments to find topics that had the most comments, which shows a higher amount of reader interest. Use Google Analytics to determine which posts received the most traffic (page views). You’ve now identified a hot topic and have located several popular blogs that would be perfect for an eBook.
Organizing Chapters & Tweaking
Decide what chapter topics you want to include in the eBook and make a list of them. Take a copy of each blog and place it in a Microsoft Word folder for the proper chapter topic. Read each blog post with a critical eye to make sure it reads well and pertains to the correct chapter.
Remove any references to dates, and update each one with new information or additional details if applicable. Consider adding photos for a more professional look. Be sure to check over your grammar carefully and run a spell check.
Creating Additional Content Pages
After updating your blog post, you are ready to create additional pages to complete the book. You can use these suggestions, and include the sections that you believe to be the most important.
- Title Page
- Book Cover
- Table of Contents
- Your Author Page
- Copyright Information
- Contact Information
After compiling all the sections for the eBook, you should review and edit to make sure everything is perfect and ready to go. It is highly recommended that you convert your word files over to PDF files, which make them easier to read and discourages copying.
You can upload your files to your own website and sell copies using PayPal or consider offering it on Amazon through Kindle Publishing.
Beacon is a handy online tool that you can use to convert your blog posts into professional looking eBooks. There is a free Amateur package as well as Professional and Business packages. The tool lets you add your own content, style pages, publish to a variety of sites and measure your results.
Whether you choose to use a Beacon tool or create your eBook manually, re-purposing your blogs into a new eBook really isn’t that difficult. Take your time, select your best works, publish and enjoy the profits.