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Blogging has now transformed into an essential inbound marketing tactic for businesses of all sizes. Internet users are increasingly searching for businesses that provide them with content that educates or solves a problem. This is

When I was first introduced to the book several years ago by one of my prospective clients, I didn’t act on that initial recommendation. Over the course of the next couple of years, several more

As a marketer, you understand content is king. However, the dilemma lies in acquiring quality, engaging and informative content that meets all your needs and requirements. While there are thousands of great writers out there,

Serious bloggers and content marketers are always on the lookout for new ideas and ways to succeed online. In all likelihood after months or even years of writing blog posts, you probably have a huge

If you are a small business owner in the Kansas City area, you may wonder whether it’s time to hire a business coach. Many business owners find that their businesses are just not reaching the

Businesses, no matter how big or small, can benefit from blogging. Blogs are everywhere in today’s society and there’s a good reason for this. People are plugged-in 24/7 which makes blogs some of the easiest,

Nearly everyone has heard of YouTube, and while other online video sites may be a bit more obscure, video marketing is (or should be) an essential component of every company’s overall marketing strategy. You have

Many organizations neglect to regularly update their marketing strategy. Audiences change, needs change, and your message can get lost in the shuffle. Create a regular review process and remember the fundamentals. Let’s take a look

Today’s post is by fellow Duct Tape Marketing Consultant Kevin Jordan.  Kevin is a small business marketing consultant based in central Virginia. There is no doubt that any well-designed website for a small business should