Blogging has now transformed into an essential inbound marketing tactic for businesses of all sizes. Internet users are increasingly searching for businesses that provide them with content that educates or solves a problem. This is exactly what blogging is all about – educating users with the long term goal of getting them to purchase your […]
Are you searching for “digital marketing Kansas City”? If so, we’ve compiled a list of all the online marketing statistic you need to put your small business digital marketing strategy in to action! The Elements of Kansas City Digital Marketing Small Business Stats Let’s start with some stats to underscore the importance of digital marketing […]
When I was first introduced to the book several years ago by one of my prospective clients, I didn’t act on that initial recommendation. Over the course of the next couple of years, several more business owners recommended it to me. By the fourth or fifth time, I told myself “you know what, I really […]
As a marketer, you understand content is king. However, the dilemma lies in acquiring quality, engaging and informative content that meets all your needs and requirements. While there are thousands of great writers out there, you have to know where to go to find them.
Serious bloggers and content marketers are always on the lookout for new ideas and ways to succeed online. In all likelihood after months or even years of writing blog posts, you probably have a huge inventory of material you’ve written on a variety of subjects. Most of us soon develop favorite topics or niches that […]
If you are a small business owner in the Kansas City area, you may wonder whether it’s time to hire a business coach. Many business owners find that their businesses are just not reaching the level of success they had hoped. It takes patience, focus, continued learning, and perseverance for any business to succeed, not […]
Businesses, no matter how big or small, can benefit from blogging. Blogs are everywhere in today’s society and there’s a good reason for this. People are plugged-in 24/7 which makes blogs some of the easiest, priceless marketing tools available to you today.
Nearly everyone has heard of YouTube, and while other online video sites may be a bit more obscure, video marketing is (or should be) an essential component of every company’s overall marketing strategy. You have no doubt heard the old saying, “a picture is worth a thousands words.” In the case of video marketing, your […]
Many organizations neglect to regularly update their marketing strategy. Audiences change, needs change, and your message can get lost in the shuffle. Create a regular review process and remember the fundamentals. Let’s take a look at five fundamental marketing questions that will keep your marketing strategy strong and effective.
Today’s post is by fellow Duct Tape Marketing Consultant Kevin Jordan. Kevin is a small business marketing consultant based in central Virginia. There is no doubt that any well-designed website for a small business should provide people with a wealth of information about the company. Visitors to the site should expect to find contact information, […]